Action Tank Agenda & Team

Space is limited, applications will be reviewed through March 15, 2022.

The RECREATE Action Tank is a 6-month business and nonprofit building program. You'll take your dream from idea to launch with the right resources, tools and connections. No wasted time. No wasted money.
Pre-work Focus: Time Management

 

Time Management (60 minutes - Virtual) 3/19: This power-planning session will help set the foundation to support your successful completion of the Action Tank. You'll learn a powerful time management system along with techniques to make empowering decisions about your time, create boundaries, and be prepared to face the resistance you'll encounter when doing new things. You'll walk away with a new relationship to time and feeling energized to begin the journey ahead! Trisha Bright facilitates this session.

Month 1 Focus: Building the Plan, Legal Advice, Accountability Groups

Kickoff (4 Hours - Live) 4/15: High energy welcomes you to RECREATE Action Tank. Meet and bond in-person with the other women who will be on this journey with you. This evening will establish the container we will work within together -- establishing expectations. Expect deep connections, vulnerable conversations, and a kickstart to your dreams. You will leave tonight clear on your why, who you want to serve, and what impact you want to create in the world. We pair the Kickoff Event with some delicious food, an amazing venue, and some fun entertainment.

Launch Day (6 Hours - Live) 4/16: This in-person session follows the Kickoff Evening and is a full day jam packed with content and curriculum to help you get clear on what problem you are trying to solve in the world, your mission and value proposition, who you serve, and how the business or nonprofit is designed around it. You will be using the Build Your Business Blueprint (BYBB) as a roadmap to follow throughout the Action Tank. Courtney Klein teaches this session.
 

Legal Session (90 Minutes - Virtual) 4/30: This session is focused on all the things you need to know about setting up a legal entity, getting your paperwork in order, understanding how to protect your intellectual property (patents/trademarks), and avoiding common mistakes founders make in the early days of launching a venture. Michelle Gross will teach this session. 

 

Accountability Groups (60 minutes - Virtual) 4/30: You will meet in your smaller pods that will hold you accountable to the action steps coming out of Launch Day. You will be focused on validating your idea, laying the foundation for your venture to take shape, and lean on each other for how you can find customers to validate your idea. Melissa Lamson will facilitate these meetings.

Month 2 Focus: Tech Tools & 1:1 Coaching

Tech Tools (90 minutes - Virtual) 5/21: Getting out to market requires some back-end infrastructure. This session will help steer you in the right direction for how to leverage the best tools out there for startups. Kimberly O’Bannon will teach this session.

1:1 Coaching (45 minutes - Virtual) Throughout May: Facilitated coaching session to help you troubleshoot and overcome any hurdles or brainstorm ways to advance your idea forward. RECREATE Founder Melissa Lamson will guide these coaching sessions. 

Month 3 Focus: Marketing & Accountability Groups

Marketing Workshop (6 Hours - Live) 6/25: In this full-day in-person session, you will identify the top channels for how you will reach people and drive leads. We share practical strategy and real tips for how to find and secure strategic partners, create a marketing plan, build a web presence and drive traffic. Brandy Lawson will facilitate this session and we will cap off the evening with a fun event to bond and connect. 

Accountability Groups (60 minutes - Virtual) 6/28: You will meet in your smaller pods that will hold you accountable to the action steps coming out of the Marketing Workshop. You will be focused on getting leads, developing your channels and driving traffic. Melissa Lamson will facilitate these meetings.

Month 4 Focus: Funding Options & Accountability Groups


Funding Options (90 Minutes - Virtual) 7/16: This session focuses on ways to fund your business, from self funding to crowd-funding to raising capital from angel investors, grants, and VC’s. Stephanie Simms will teach this session.

Accountability Groups (60 minutes - Virtual) 7/16: You will meet in your smaller pods that will hold you accountable to the action steps on continuing to build your business, marketing, funding, etc. Melissa Lamson will facilitate these meetings.

Month 5 Focus: Sales, Pitch Prep, 1:1 Coaching

Sales Workshop (6 Hours - Live) 8/27: In this full-day in-person workshop, you will build your sales cycle, outline each step to close and nurture leads and learn tactical ways to manage your sales funnel. You will solidify your offer and practice how to communicate best with customers and clients. Beatrice Stonebanks will teach this session and we will cap off the evening with a fun event to bond and connect. 

Pitch Prep (Video): We will walk through how to design your final pitch for the showcase event and share templates, resources, and quick ways (Tailor Brands/Canva, etc) to really make an impact with a 3-minute pitch. 

 

1:1 Pitch Prep Coaching (45 minutes - Virtual) Throughout August: Facilitated coaching session to help you develop your deck and refine your pitch. Courtney Klein will guide these sessions.

Month 6 Focus: 1:1 Coaching, Pitch, Celebrate

Accountability Groups (60 minutes - Virtual) 9/7: You will meet in your smaller pods that will hold you accountable to the action steps coming out of the Sales Workshop. You will be focused on refining your offer and sales cycle and acquiring clients. Melissa Lamson will facilitate these meetings.

1:1 Pitch Prep Coaching (45 minutes - Virtual) Throughout September: Facilitated coaching session to help you develop your deck and refine your pitch. Courtney Klein will guide these sessions.

 

Pitch Day 9/24: We end the program with a half-day in-person close out of the Action Tank, a nice lunch followed by time to rehearse as we lead up to an evening pitch event where you showcase your venture for 3-minutes in front of a room full of community leaders and champions for women in business! This fun day is designed to help you solidify relationships, have fun, and build connections to get to the next stage of your dream. Media and investors are present at the final pitch night. 

Meet the Action Tank Team

 
We pulled together the best-of-best whose purpose it is to serve women entrepreneurs. Meeting these women, learning from them, and getting access to their network is already worth your investment.
Melissa Outside Edited_edited_edited.jpg
Trisha Bright_edited.jpg
Courtney-Klein-Square-e1542724749946_edited.jpg
Beatrice-Stonebanks-sm2_edited.jpg
Stephanie Sims_edited.jpg
245093803_266235038711726_6812433091823604860_n_edited_edited.jpg
Brandy Lawson_edited.jpg
Melissa Lamson, CEO, RECREATE Now
Expert Coach
Trish Bright, City Lead
Silicon Valley
Expert Coach
Courtney Klein, Co-Founder
SEED SPOT
Business Workshop Leader
Beatrice Stonebanks, CEO
Sales Management Teams
Sales Workshop Leader
Stephanie Sims, CEO
Finance-Ability
Funding Options Leader 
Kimberly O'Bannon, CEO
Techie Hacks
Tech Workshop Leader


 
Brandy Lawson, CEO
FieryFX
Marketing Workshop Leader


 
Kathy Lynn-Cullotta_edited_edited.jpg
Kathy Lynn-Cullotta
Managing Director, Golden Seeds


 
pablo (2)_edited_edited.jpg
Heidi Jannenga
Co-Founder & Chief Clinical Officer, WebPT
Stacey%20Easterling_edited_edited.jpg
Stacey Easterling
Executive, Virginia Piper Trust


 
Blackwell%2C%20Kathryn%206131_edited_edited.jpg
Kathryn Blackwell
Founder, Open Dor Dispensaries



 
Catherine Alonzo Headshot 2019 copy_edited.jpg
Catherine Alonzo
CEO, Javelina



 
BadassWomenPhotosSidneePeck2021-1_edited.jpg
Sidnee Peck
Startup Exec & 
Founder Coach
FAQs
What if I already have a job?
36% of employees started businesses on the side to their current jobs last year. Companies are supporting that more and more, too. Some RECREATE members even get their current employers to pay for the Action Tank. Contact us to find out more.

What's the time commitment?
The Action Tank runs 6 months. In addition to the scheduled program, we recommend you spend 20 hours per week building your business. (We provide a checklist of to-dos, homework and mentoring so you always know what you need to be working on.)

Who's involved?
Melissa Lamson is an experienced executive coach and hosts the RECREATE Action Tank. We have an entire team of supporters, mentors and workshop leaders to ensure you get the best advice, resources and tools. 

Can I get the Action Tank paid for by my company?
We can help you with a business case to get the Action Tank paid for by your company. The first step is to apply to the Action Tank!

Create a better life. Create a better world.