Action Tank Agenda & Team
Space is limited, applications will be reviewed through March 15, 2022.
The RECREATE Action Tank is a 6-month business and nonprofit building program. You'll take your dream from idea to launch with the right resources, tools and connections. No wasted time. No wasted money.
Pre-work Focus: Time Management
Time Management (60 minutes - Virtual) 3/19: This power-planning session will help set the foundation to support your successful completion of the Action Tank. You'll learn a powerful time management system along with techniques to make empowering decisions about your time, create boundaries, and be prepared to face the resistance you'll encounter when doing new things. You'll walk away with a new relationship to time and feeling energized to begin the journey ahead! Trisha Bright facilitates this session.
Month 1 Focus: Building the Plan, Legal Advice, Accountability Groups
Kickoff (4 Hours - Live) 4/15: High energy welcomes you to RECREATE Action Tank. Meet and bond in-person with the other women who will be on this journey with you. This evening will establish the container we will work within together -- establishing expectations. Expect deep connections, vulnerable conversations, and a kickstart to your dreams. You will leave tonight clear on your why, who you want to serve, and what impact you want to create in the world. We pair the Kickoff Event with some delicious food, an amazing venue, and some fun entertainment.
Launch Day (6 Hours - Live) 4/16: This in-person session follows the Kickoff Evening and is a full day jam packed with content and curriculum to help you get clear on what problem you are trying to solve in the world, your mission and value proposition, who you serve, and how the business or nonprofit is designed around it. You will be using the Build Your Business Blueprint (BYBB) as a roadmap to follow throughout the Action Tank. Courtney Klein teaches this session.
Legal Session (90 Minutes - Virtual) 4/30: This session is focused on all the things you need to know about setting up a legal entity, getting your paperwork in order, understanding how to protect your intellectual property (patents/trademarks), and avoiding common mistakes founders make in the early days of launching a venture. Michelle Gross will teach this session.
Accountability Groups (60 minutes - Virtual) 4/30: You will meet in your smaller pods that will hold you accountable to the action steps coming out of Launch Day. You will be focused on validating your idea, laying the foundation for your venture to take shape, and lean on each other for how you can find customers to validate your idea. Melissa Lamson will facilitate these meetings.
Month 2 Focus: Tech Tools & 1:1 Coaching
Tech Tools (90 minutes - Virtual) 5/21: Getting out to market requires some back-end infrastructure. This session will help steer you in the right direction for how to leverage the best tools out there for startups. Kimberly O’Bannon will teach this session.
1:1 Coaching (45 minutes - Virtual) Throughout May: Facilitated coaching session to help you troubleshoot and overcome any hurdles or brainstorm ways to advance your idea forward. RECREATE Founder Melissa Lamson will guide these coaching sessions.
Month 3 Focus: Marketing & Accountability Groups
Marketing Workshop (6 Hours - Live) 6/25: In this full-day in-person session, you will identify the top channels for how you will reach people and drive leads. We share practical strategy and real tips for how to find and secure strategic partners, create a marketing plan, build a web presence and drive traffic. Brandy Lawson will facilitate this session and we will cap off the evening with a fun event to bond and connect.
Accountability Groups (60 minutes - Virtual) 6/28: You will meet in your smaller pods that will hold you accountable to the action steps coming out of the Marketing Workshop. You will be focused on getting leads, developing your channels and driving traffic. Melissa Lamson will facilitate these meetings.
Month 4 Focus: Funding Options & Accountability Groups
Funding Options (90 Minutes - Virtual) 7/16: This session focuses on ways to fund your business, from self funding to crowd-funding to raising capital from angel investors, grants, and VC’s. Stephanie Simms will teach this session.
Accountability Groups (60 minutes - Virtual) 7/16: You will meet in your smaller pods that will hold you accountable to the action steps on continuing to build your business, marketing, funding, etc. Melissa Lamson will facilitate these meetings.
Month 5 Focus: Sales, Pitch Prep, 1:1 Coaching
Sales Workshop (6 Hours - Live) 8/27: In this full-day in-person workshop, you will build your sales cycle, outline each step to close and nurture leads and learn tactical ways to manage your sales funnel. You will solidify your offer and practice how to communicate best with customers and clients. Beatrice Stonebanks will teach this session and we will cap off the evening with a fun event to bond and connect.
Pitch Prep (Video): We will walk through how to design your final pitch for the showcase event and share templates, resources, and quick ways (Tailor Brands/Canva, etc) to really make an impact with a 3-minute pitch.
1:1 Pitch Prep Coaching (45 minutes - Virtual) Throughout August: Facilitated coaching session to help you develop your deck and refine your pitch. Courtney Klein will guide these sessions.
Month 6 Focus: 1:1 Coaching, Pitch, Celebrate
Accountability Groups (60 minutes - Virtual) 9/7: You will meet in your smaller pods that will hold you accountable to the action steps coming out of the Sales Workshop. You will be focused on refining your offer and sales cycle and acquiring clients. Melissa Lamson will facilitate these meetings.
1:1 Pitch Prep Coaching (45 minutes - Virtual) Throughout September: Facilitated coaching session to help you develop your deck and refine your pitch. Courtney Klein will guide these sessions.
Pitch Day 9/24: We end the program with a half-day in-person close out of the Action Tank, a nice lunch followed by time to rehearse as we lead up to an evening pitch event where you showcase your venture for 3-minutes in front of a room full of community leaders and champions for women in business! This fun day is designed to help you solidify relationships, have fun, and build connections to get to the next stage of your dream. Media and investors are present at the final pitch night.